Hey everyone, I was just reading the luxury link audience profile outlined for potential advertisers. I'm still working on attaining some of the criteria they have outlined. How do the rest of you match up? Thank you.
ur users are a unique audience who: Represent an affluent, well educated, professional demographic Come to the site predisposed to buy Spend 4 times more online than the average Internet user
* as reported by Comscore/Media Metrix April 2005 Have an unparalleled demographic: 63% of buyers exceed HHI of $150,000 Median age is 47 80% are managerial/professional 70% U.S., 30% international 96% take 3 or more leisure trips per year
Great work Mountie! I like those statistics. It should also include people who REALLY love to travel and REALLY want great deals! I do visit some of the advertisers sites that relate to travel. They are pretty good. Would even be nicer to see more advertisers that offered specials to the LL community. (almost like American Express offering some specials for their clients.)
I will tell my CMO to investigate this amazing technology for our own use.
Mountie ...very interesting stats true mostly for me with the exception that I have not worked in 2 years - taking care of my Mom mostly I'm trying to squeak out another year before returning to the real world ...speaking of the real world I agree that we are never positive about some remarks posted on LL I've read some outlandish travel reports of late ???wonder are they trying to impressLL??? Happy Travels ...Funtimes
funtimes, I look at the past auction results almost daily. It is apparent that many buyers are paying pretty good money for their trips, so I guess a large number of the luxury link community of customers do have extra money to spend on vacations. I still have to watch my vacation dollars.
I agree Mountie - just last week I was outbid over $500 on an LL red Hot auction. Some LL members must not look at the previos results on a property. Yeah I was successful today on the same property- much more in our price range Austria Here we come!!!