Virgin America's New Ad Campaign
VIRGIN AMERICAS NEW AD CAMPAIGN
Virgin America has been known to rely on strange methods of publicity. But these new videos, promoting the airline's seatback food ordering system, Wi-Fi and satellite TV, are some of the most bizarre to be seen in quite some time.
The videos, part of the "Breath of Fresh Airline" campaign, are meant to show that Virgin America is a young, hip and desirable airline, as if consumer didn't know that already.
The public can vote on the videos at Squabbler.com and can post arguments as to why certain videos should win out over others to be shown on Red, the airline's seatback entertainment console (which also allows shopping).
The airline will give away a roundtrip flight to the most original consumer comment (clickhere for more info).
To promote seatback food ordering:
YouTube - Yum When You Want It
To promote the live TV and music options on board:
YouTube - Get Down at Any Elevation
To promote the fleet's mood-lighting:
YouTube - Moodlighting Makes Everything Better
Pretty funny ads. My fav is the 3rd one.