How's this for creative airline pricing?
Allegiant Air has proposed to the Department of Transportation that they be able to sell tickets based on the price of jet fuel. They would like to have two prices for a flight. One price would be a traditional fixed price ticket. The other price would be a discounted, variable priced ticket. If the price of jet fuel falls prior to the departure date, customers with this type of ticket would get some cash back. If the price of fuel goes up, then customers would pay more, up to a cap. Although current rules prohibit this type of pricing, Allegiant is trying to get the Department of Transportation to allow them to do so.
What do you think? Would you buy an airline ticket knowing that you could get money back or possibly pay more if the price of jet fuel goes up or down? Fittingly, Allegiant Air is based in Las Vegas.