I have been receiving many emails from properties that we have stayed at in the past offering us "preferred" rates. I have heard from Punta Islita in Costa Rica, Ocean Club in Turks & Caicos, Fairmont Hotels, etc. Very tempting and some great offers! They are extending these promotions to repeat clients. Great marketing tool and hopefully this type of advertising will continue in good or bad times. Nice to be rewarded for being a loyal client!!
Yes, I find it certainly pays to return to the same property or at least the same hotel chain as I always find you are treated well. After our first visit to The Banyan Tree resorts we have been upgraded every time and on our last visit, our friends who had never stayed at a Banyan Tree resort were upgraded too. We got a double upgrade last time. When we go to Al Maha in Dubai we are like family to them now. thye really treat us like family too and it is things like that which make us keep returning.